Differentiate & Dominate

Printed 3 ring binder version
With 3 Audio CDs Delivered via US Mail (3- 1 hour live audio lessons, workbook, and audio transcript of each lesson) $129

All digital version for immediate download
Will receive links to download after purchasing, includes PDF and 3 mp3 files $97

Differentiate & Dominate Lessons:
Lesson #1 - Discover your ideal target market
Finding and focusing on a market that values what you have to offer is an essential marketing step. Defining this ideal client and finding more just like them is the purpose of this lesson.
Topics include:
Learn how to narrow your focus Discover the value of niches
Create the picture of your ideal client
Develop a system for collecting information about your clients

Lesson #2 - Creating a unique core message
Most prospects view one business like another. All accounting firms do the same thing, all electricians do the same thing. When this perception exists you are left to compete on price. One of the most important marketing strategies the small business must master is the art of differentiation. Finding an important point of difference, one that matters to your ideal clients is the major focus of this lesson.
Topics include:
Find ways to increase your appeal with your market
Develop a system to discover your core message and receive ongoing feedback from clients
Create the message that shapes your marketing
Learn the best way to present your company and your story

Lesson #3 - Give them an image
One of the elements that contributes greatly to the success of your firm is the experience that your clients and prospects have with your firm. A great deal of this experience can be found in the image that your firm projects in its marketing. This image and how you present your products and services can be the key to delivering your core unique difference and making your firm the obvious choice in your industry.
Topics include:
Audit your existing brand elements and bring them in line with your core message
Create ways to make all of your products and service more memorable and more valuable
Develop an introductory offer that makes you the provider of choice
Discover ways to package your products as services and services as products

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