Differentiate & Dominate Web Workshop

Define your ideal target market and create a unique marketing strategy

During the 4 week workshop, you will become a member of a marketing mastermind group of 10 small business owners just like yourself. You will not only learn what it means to differentiate and dominate but how to make it work in your business. More than a "webinar" these web workshops provide peer learning, accountability and feedback on your progress. $495

Differentiate & Dominate Lesson Plan:

Week #1 - Discover your ideal target market
Finding and focusing on a market that values what you have to offer is an essential marketing step. Defining this ideal client and finding more just like them is the purpose of this lesson.

Week #2 - Creating a unique core message
Most prospects view one business like another. All accounting firms do the same thing; all electricians do the same thing. When this perception exists you are left to compete on price. One of the most important marketing strategies the small business must master is the art of differentiation. Finding an important point of difference, one that matters to your ideal clients is the major focus of this lesson.

Week #3 - Give them an image
One of the elements that contributes greatly to the success of your firm is the experience that your clients and prospects have with your firm. A great deal of this experience can be found in the image that your firm projects in its marketing. This image and how you present your products and services can be the key to delivering your core unique difference and making your firm the obvious choice in your industry.

Week #4 - Review and Wrap-up
We will give all participants the chance to ask questions and really get the most of the information we've provided. We want each participant to finish the 4 weeks feeling they have gained a better understanding of exactly what their business does and how to market it correctly.

Creating better marketing is as easy as 1, 2, 3…

1. Order the Differentiate and Dominate Web Workshop
2. We'll send you an email with your confirmation and login information
3. Log in, participate, learn and advance!

Our 'Make an Impact' Pledge
We pledge that our services and results will make an impact. From our marketing consulting to our marketing classes, we stand behind the work that we do. We will work with you to make sure that our work is completed and held to the highest standards. If, for any reason, you are not 100% satisfied with the material in the classes or your experience with Tornado Marketing we will refund the money that you have spent with us.